Nahaufnahme eines Dschungels

Your guide through the website jungle

“I guide you along the path from idea to finished website.”

Your guide along the path from idea to finished website

Your website seems like a museum piece? Perhaps it looks amateurish and is barely usable on a phone? If at all? Or the most important information is hard to find?

Or perhaps you’ve always acquired customers by word of mouth? But now you’d like your very first website, so you can reach total strangers and win them as customers?

Fancy a visually appealing, well structured and easy to navigate website that meets today’s requirements and best practices?

No idea about anything to do with websites? Doesn’t matter. We’ll establish your needs, so I can provide you with a website that meets them.

“I guide you along the path from idea to finished website.”

You fancy the benefits of having your own website?

You’ve recognised it’s time for a website of your own, so you can:

  • Boost your name recognition and people’s awareness of you
  • Reach more people
  • And as a result, generate more enquires and sales?

Good move!

Lots of creative people and small businesses don’t even ask themselves this question any more. For many today, social media is ‘the internet’. For this reason, they are are only active there. They no longer have their own website.

So if you’re thinking about a website of your own, you’re already a step ahead!

And if you still haven’t made up your mind whether you need your own website or not, remember this:

Your own website belongs to YOU, not some enormous corporation, nominally based in Luxembourg or Ireland, where by lucky coincidence business taxes are very low.

You have complete control over your website – how it looks, what functions it has, and without risk of having your account deleted should you publish a photo of a buttock.

Your path to a finished website

So you’ve established it’s time for a website. But where to start? If you’re new to all this, you’ll have seen there are more acronyms and incomprehensible words than in the list of ingredients in a typical supermarket ready meal.

But as your guide through the website jungle, I guide you along the path from idea to finished website.

Web designer and graphic designer Paul Jackson stands in front of a fence securing a construction site

Web designer Paul Jackson

Your guide through the website jungle

Who designs your new website?

I’m Paul Jackson, a European of British origin who lives in Germany. I designed and created my first website for a customer way back in 1999, with around 70 more following in the years since.

Seal: Since 1999

After a longstanding and initially lucrative professional diversion as a German–English translator, the AI revolution meant it was time to leave that behind me.

As a result, in the meantime I have been rekindling my passion for websites, thoroughly immersing myself in current theory, technologies and all the related stuff. As a result of this continuous professional development, the extent of my knowledge is growing like Japanese knotweed on a railway embankment.

With ChatGPT even now snapping hungrily at my heels, I’m hereby returning to the roots, with my head stuffed full of expertise and ideas.

And it seems to be working, as I helped one customer increase her four-figure monthly page views by more than 232% in 30 months.

I provide you with a smooth-functioning small to medium-sized website that meets the following criteria, among others:

  • Visually appealing
  • Well thought out and well structured
  • Responsive (works on all screen sizes)
  • Easy to navigate
  • Loads as fast as possible
  • Meets today’s standards
  • and more

Your benefits at a glance

  • (Almost) a one-stop shop: benefit from sound expertise in the relevant areas – no need to grapple with topics that don’t interest you or which are simply overwhelming
  • Around 70 websites successfully created over the course of the years
  • You benefit from a lovingly and carefully created website that meets the needs of you and your business
  • Honest advice: I offer you an appropriate solution without selling you anything you don’t need. So you won’t be paying for unnecessary stuff
  • Search engine-friendly: Don’t make it unnecessarily difficult for Google and the others to read and understand your website and actually to show it for relevant search enquiries
  • User-friendly: Don’t repel your audience with long loading times, complicated navigation and chaotic content

“… Attractive and thoughtful design ideas”

Author Berlie Doherty

Five stars

“Paul’s attractive and thoughtful design ideas have created a colourful, modern and visitor-friendly website that I’m really proud of.”

Berlie Doherty
Award-winning author

“… Expertise and professionalism”

Author Danuta Reah

Five stars

“Paul’s expertise and professionalism made him very easy to work with. My original website was old and in need of updating, but Paul created a new, modern, accessible site that gave a clear and coherent focus to me as a writer, keeping me informed and making helpful suggestions when he needed material from me. It made me revisit my backlist and gave me ideas for working with this. It’s been an enjoyable process, and I am delighted with the outcome.”

Danuta Reah
Award-winning author

“… A pleasure to work with Paul”

Author Berlie Doherty

Five stars

“It has been a pleasure to work with Paul in setting up my website. His patient advice and instruction have helped me to write about my work in a new way, based on Paul’s analysis of what my readers are actually searching for, and hopefully to attract new readers too.”

Berlie Doherty
Award-winning author

What do I offer whom?

Because I’m currently returning to the roots, I’m currently reliant on word of mouth.

Instead of sitting here in my cosy office, thinking up detailed but purely theoretical services and prices that nobody’s interested in, I’m listening carefully to customers and prospective customers, to find out exactly what their needs are.

One thing has become clear:

You fancy a “small, basic website that’s easy for me to look after myself?” And the decisive factor in choosing a provider is cost?

I’m unfortunately unable to help you.

Because the simpler your website needs to be, so you can look after it yourself, the more complicated it actually has to be for this to be possible. And that’s before explaining to you how to do so.

There are countless people online, many of them in developing countries, who compete against one another, begging for projects from cost-conscious consumers. Maybe you’ll be in luck.

But on the other hand, if you’re serious and are prepared to invest in the success of your business or career, read on.

The minimal solution

If you’re active in a fairly narrow field that doesn’t require lots and lots of explanation and where the number of search engine enquiries is modest, a one-pager could be just what you need.

The name says it all, as this is a one-page website*. All the info about your product, service or topic can be found on one single page.

And although there’s a navigation area at the top, as you’d expect, the menu options just link to the relevant places on this page.

Your visitors don’t have to constantly click links to find the info they’re looking for (unless they want to use the navigation to do that). They can just scroll down the page.

When done well, search engines are also happy about this concentration of related information all in one place. (Provided that the website topic is compact enough to suit this type of website.)

Sounds good, but you’re wondering what happens if your website or area of activity has to expand in future?

Don’t worry. If required, subpages can be added to convert your one-pager into a ‘normal’ website.

Suitable for:

  • Small tradespeople or offline service providers (such as gardeners or mobile chiropodists etc)
  • Authors or musicians who are still searched for online, but who are no longer as productive as they once were
  • Who are all aware that the investment in a professional website can stimulate sales and in time pay for itself

Variant: the most minimal solution of all

When even a one-pager is too comprehensive:

A placeholder website also comprises just one page, but is even smaller.

A typical use case:

Many authors and musicians today earn very little from their books or music. Even such creative people with a certain amount of success under their belt don’t have the money spare for even a decent one-pager. What should they do when the address of their previous, old-fashioned website was printed on their books and records/CDs, which are still in circulation?

A small placeholder website may be the solution. This just contains the person’s social media links and maybe a few cover pictures and buy buttons.

If someone sees the website address on a book or record they bought second hand, the URL at least still works. They find what they’re looking for and the author or musician potentially gains a new follower and maybe a sale.

Suitable for:

  • Authors and musicians who (nowadays) don’t earn much from their craft, but who don’t want to be totally without their own website
  • Small businesses that are predominantly active on social media. Their placeholder website only contains minimal info and links to their social media profiles. It’s more practical to print one single, straightforward website URL onto flyers and in newspaper adverts than it is to print a load of more complex social media links
  • Announcements, such as “Our new website is coming soon!” The placeholder website stays online until the ‘proper’ website is finished

The main thing is that these placeholder websites are really small. Their content won’t be regularly updated, adjusted or expanded. Otherwise, the benefits no longer apply, and a typical one-pager is more suitable.

Example of web design by Paul Jackson: Author Danuta Reah’s website

The standard solution

Your products or services are more comprehensive and need more explanation? You therefore need a ‘normal’ website with subpages.

Suitable for:

  • All self-employed people and small businesses who are aware that investing in a professional website can make it easier to find, which can stimulate sales and in time pay for itself

Web design and website maintenance: How can I help you?

You’re more or less happy with your existing website?

But you simply don’t have the time, interest or knowhow to add your news items, keep your content up to date or make any other changes? Whether these are one-offs or occur regularly?

You don’t currently have your own website?

You’ve perhaps never really been interested in websites up to now, but finally want your own website? Either small and perfectly formed, but comparatively simple and low maintenance, to function as an online business card? Or a more comprehensive website that you can actively drive forwards? And in either case, of course visually appealing?

You’ve realised it’s time to have a new website designed and created?

You’re unsatisfied with your existing business website? Maybe it looks old-fashioned and can’t easily be used on phones, meaning it’s long since behind the times?

So prospective customers can get a better idea of you, you products or services, and easily get in touch with you?

You’d like your existing website to be more easily findable online, so it can generate more enquiries and therefore more bookings, orders or sales?

But you have absolutely no idea how to bring this about?

What’s included in your web design project?

No two websites are the same. As a result, the work during website projects is also not always the same.

However, if you engage me to plan, design and create your website, some things are always required:

  • Jointly establishing your requirements
  • Analysis of the current situation (if you are replacing an existing website)
  • Keyword research, so you can create the right content for your target audience
  • Conception and planning of the website structure
  • Conception and planning of the website design (screens)
  • Selecting the appropriate content management system for your website (probably not WordPress – for many kinds of websites, others are more suitable)
  • Installing and configuring the content management system and any relevant extensions
  • Implementing the website design
  • Help with GDPR compliance (based on many years’ experience as a website owner – I’m not a lawyer!)
  • Inserting your initial content – text, pictures and perhaps video, audio or downloads etc (scope upon agreement)
  • On-page SEO (search engine optimisation), so your website can more easily be found in search engines
  • Testing, inspecting and optimising your website
  • Putting your website online
  • Help and support over the course of your web design project
  • Looking after and maintaining your website in future – you don’t have to worry about picture sizes, CSS and similar things. CSS? Eh? Precisely.

Also possible as part of your web design project

If required, I am also pleased to help in the following areas, and possibly also in others too (you’re welcome to ask).

  • Setting your website up to be multilingual
  • Translating your German or Dutch website into English (depending on your website’s subject matter – former English translator [GB])
  • And probably other things I can’t think of at the moment. Simply ask.

What happens after you click the red button?

When you send me a message, a notification flies through the air and various cables to me in my office or on the balcony or wherever I happen to be at that time.

I then contact you to explain the rest.

Small jobs, such as making modest changes to an existing website, can usually be dealt with by email.

In the case of more comprehensive web design projects, a Zoom meeting may be needed, so I can better understand your needs. On the basis of these, I then prepare a quotation for you. If this is accepted, I can get going with your website project!

How long do I need to plan, design and create your website?

It depends. (I know this answer is of next to no use to you.)

I’m not usually just sitting around twiddling my thumbs. I’m usually busy with other things.

Broadly speaking: To create a small, basic, low-maintenance website, assume an implementation timeframe of one month or more.

For more comprehensive website projects, I need more time. Let’s say two months or more.

The bigger the project, the longer it takes.

Therefore, the sooner you ask, the sooner I can finish your dream website and the sooner you can benefit from it.

Secure the benefits of a modern, well-structured website today!

  • A lovingly and carefully created website that meets the needs of you and your business
  • Modern and visually appealing
  • User-friendly – don’t repel your audience
  • Search engine-friendly – don’t confuse Google and the others if you want your website to be easily found
  • (Almost) a one-stop shop
  • Honest advice and appropriate solution

Take the first step towards your successful new website today!

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Web design portfolio

Well, this is embarrassing. Nothing much happening here …

A supposed self-described web designer who shows next to no samples of websites he’s designed on his very own website.

As the AI revolution has propelled me back to the roots, I don’t currently have much to show here.

But there are a few below, and of course, I also designed and created this website you’re reading now.

Now, who’s next?

Author Danuta Reah

Web design by Paul Jackson: Award-winning author Danuta Reah

Website for the award-winning British crime fiction author Danuta Reah, who has written a number of novels, short stories and non-fiction and academic books.

Read more …

Author Berlie Doherty

Web design by Paul Jackson: Award-winning author Berlie Doherty

Award-winning, bestselling British author Berlie Doherty has written over 60 books over the course of 40+ years, plus numerous short stories, poems and plays.

Read more …